A brief is needed not only by the photographer. It is essential for all project participants so that the idea of “You’re the professional - just make it look good” means the same thing to everyone.
The absence of a brief is not creative freedom, but freedom for dissatisfaction.
To ensure the result matches your expectations as closely as possible, I’ve prepared a six-point checklist covering only the key questions. Please send your answers by email. In this case, clarifying details by phone will be far more productive and will save both your time and mine.
1. General Information
- Company
- Contact person
- Phone, e-mail
- Website, social media
2. Intended Use of the Photographs
- Website
- Marketplaces
- Social media
3. Product Description
- Product name, number of items
- Material, texture and dimensions
- Specific features (highlights, transparency, reflections, etc.)
- Is there packaging, and does it need to appear in the frame
4. References
- Links to example photographs
- Brands you like
- What exactly attracts you in them
- Preferred background: white, colored, textured, transparent
5. Deadlines
- Preferred shooting date
- Preferred delivery date for the final photographs
6. Additional Comments
- Anything important to consider in advance
- Is props needed, and if so, what kind
Based on your explanatory note, I will be able to propose a shooting concept, calculate the cost, and prepare a technical brief for the photo shoot.
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